Rajar Q2 2017: Digital
More than 6 in 10 adults (aged 15+) currently listen to radio via a digital platform, according to the latest Rajar results for the second quarter of 2017.
In total, 33 million people now tune in to radio via a digitally enabled receiver – DAB, digital TV or online – each week.
In an average week, digital listening accounts for 503 million hours; DAB has a 71% share of digital listening hours, digital TV 11% and online 18%.
The most popular digital-only station is BBC 6 Music which recorded a weekly reach of 2.23 million listeners, followed by BBC Radio 4 Extra with a weekly reach of 2.09 million listeners.
Kisstory is the most popular commercial digital-only station with a record reach of 1.73 million listeners, with Absolute 80s taking the second spot with a weekly reach of 1.51 million listeners.
In terms of online social interaction, a consistent 44% of 15-24 year old social media users claim to receive updates about their favourite radio station or presenter, with the figure slightly lower for the general adult population at 31%.
27% of UK adults say they listen to radio via a mobile phone or a tablet device, while 9 million adults keep things to themselves and only listen with earphones.
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