Priya Datta joins MC&C as director of social

Photo credit: ©BronacMcNeill

Independent media agency MC&C has appointed Priya Datta as director of social media.

Datta joins from iProspect where she has been director of biddable activation for the past 18 months. Prior to that she held various positions at Starcom Mediavest (now Performics) – most recently as biddable media associate director.

In her new role Datta will report into chief digital officer, Richard Stanton, and will be responsible for further developing the agency’s social media proposition.

“Priya is a true talent in the social space and will be a great addition to the team,” said MC&C’s managing director, Mark Jackson.

“She has a wealth of experience working with high profile brands to grow their businesses through brand and performance strategies. Priya is joining at the perfect time to build on our already market leading paid social capability.”

Datta added: “It’s hard not to take notice of MC&C’s rapid growth and expanding client portfolio so I’m really excited to be joining such a talented team. Social is such an exciting and dynamic space for brands.

“MC&C have provided me with the opportunity to develop new and innovative social strategies and I can’t wait to start delivering for our clients.”