8 Outdoor appoints new marketing and communications director

8 Outdoor has appointed Eleanor Crossman to the newly created role of marketing and communications director, it has been announced.

Crossman joins from MWWPR where she led a portfolio of media business clients.

In her new role, Crossman will be responsible for building brand awareness with advertisers and agencies as the business accelerates its digital out-of-home portfolio. She will report to chief executive, Cennydd Roberts.

The appointment completes 8 Outdoor’s senior management team alongside Kanjeev Sikka who has been promoted to group sales director. He will lead a team of over 20 sales people across both national and direct sales.

“Eleanor was the outstanding candidate for our first ever marketing and communications director. She has a real grip on the needs of a fast-growth digital media owner and the expertise to help us achieve our ambitious goals in 2018 and beyond,” said Roberts.

“I am really looking forward to working with Eleanor, and Kanjeev to grow the understanding and use of digital out-of-home by advertisers, large and small, across the UK.”

Crossman added: “This is a really exciting time to be joining 8 Outdoor, off the back of impressive growth. There is a wealth of unique opportunities for commercial partners to consider going into 2018 and I look forward to working with the ambitious team to communicate these, alongside the power of digital out-of-home, to the market.”