Spott, which makes visual content interactive and shoppable and wants to help media companies move from push marketing to pull marketing, has been named ‘2017 Ad-Tech Start-Up of the Year’ at Future TV Advertising Forum 2017. The global competition seeks out start-ups who are helping to make video/television advertising more efficient and more effective.
In a ‘Dragons’ Den’ style format, five companies presented to a panel of judges made up of leading TV and marketing executives. Spott can ensure that video viewers can easily find out what a favourite character is wearing or where they can buy a lamp that appears in a programme. Jonas De Cooman, Co-CEO & CMO at Spott, delivered the winning pitch.
The judges were: Stewart Easterbrook, Chairman at Media IQ; Gert Marien, Incubation Manager – TV, Advertising & Telco Cloud at Proximus; Dr Oliver Friedrich, Strategic Partner Lead Broadcast, EMEA at Google; Laurence Miall-d’Aout, VP Advanced Advertising at Liberty Global, Jim Kite, Global Head of Partnerships at Publicis Media; Philip Barton-Ancliffe, Commercial Development Controller at Sky; Rich Astley, Global Chief Product Officer at Finecast.
Speaking for the judges, Laurence Miall-d’Août declared: “Spott won by convincing the judges of their ability to scale and monetise their platform and demonstrating a clear business case. Jonas made an impressive presentation and handled questions from the judges impeccably, which really made a difference on the day.”
Justin Lebbon, director at Mediatel Events, the company that produces Future TV Advertising Forum, said: “The shortlist was asked to demonstrate to the judges how their service or solution addressed a clear market need while presenting a clear business case for their solution. Spott gave a very compelling presentation and we congratulate them on winning the ‘Ad-tech Start-Up of the Year’ awards.”
