Tsirkas and Morriss join Hearst as group agency directors

Hearst UK, the publisher of Cosmopolitan and Elle, has announced the appointment of two new group agency directors, Sarah Tsirkas and Joni Morriss.

Tskiras (pictured right) will join from Initiative, the UK media planning and buying agency, where she is group client director, working with brands such as Amazon Fashion, Patek Philippe and Beko. Morriss will join from Oath where she is agency group lead for WPP.

Tsirkas and Morriss will be responsible for driving Hearst’s agency relationships across the business, focusing on “partnership led solutions with greater customer engagement”.

“Sarah and Joni have a wealth of experience across multiple disciplines,” said Jane Wolfson, chief agency officer, Hearst UK.

“Their strong commercial and strategic focus, coupled with excellent relationships, mean they will be a great addition to Hearst. They join the business at an exciting time as we look to drive even deeper engagement with agencies and clients.”

Tsirkas and Morriss will start their roles in January 2018, and will be joining group agency director Matt Downs, who joined from Future Publishing in October 2016, and Matt Hayes, group brand director and director of client sales.