RAPP hires chief creative officer

Mackie pictured center.

RAPP UK has appointed Al Mackie as chief creative officer, a newly created role, where he will lead the agency’s creative offering.

Mackie joins RAPP from Rapier where he served as executive creative director since 2015, working with clients including TalkTalk and Adidas. Prior to that, he was creative director at LIDA where he led campaigns for O2 and IKEA.

His experience also includes roles at Partners Andrew Aldridge and Harrison Troughton Wunderman.

“Al could not be a better choice to lead our creative offering,” said Chris Freeland, RAPP’s CEO. “His passion for the work, combined with his natural desire to fuse creativity with data intelligence and marketing science, give him the edge that we need.

“I’m incredibly excited that he is joining RAPP at such a pivotal time – not just as we continue to raise the bar creatively across our client portfolio, but also helping us continue to impress on the new business circuit.”

Mackie added: “RAPP has always been an agency to watch, even more so in the age of marketing sciences and technology. Its future-focused capabilities enable tailored, effective work that talks directly to the customers that brands want to influence.

“Combine that with a strong leadership team and an impressive client roster, and you have an enviable workplace. I can’t wait to get stuck in.”

Mackie will be joining the UK leadership team which includes Freeland and Shiona McDougall SVP strategy.