Strategic advisory firm MediaLink has hired Nick Manning as a senior vice president, it has been announced.
Based in its London office, Manning will focus on international expansion for the Ascential company, and joins after a decade working for Ebiquity, where he was chief strategy officer. He will report to Michael Kassan, chairman and CEO of MediaLink.
“Nick is globally recognised as a change agent, who has mastered some of the most tumultuous periods in marketing, most recently playing a pivotal role in advising clients on media transparency,” said Kassan.
“He has launched and built some of the most respected media agencies and consultancies in the industry, and he’s widely sought-after by industry leaders for his perspective and analysis. His leadership and foresight will be a massive asset to our clients, our organisation and our growth.”
Prior to joining Ebiquity in 2007, Manning was CEO of OMD in the UK. He also co-founded OPera, the media negotiation arm for OMD and PHD, with billings of £1 billion. Manning co-founded Manning Gottlieb Media (MGM) in 1990, which was ultimately acquired by Omnicom in 1997.
“I’m delighted to join the teams at MediaLink and Ascential,” said Manning.
“I’m a builder by nature – it’s why I founded my own agency, and it’s why I was attracted to companies like Ebiquity, whose future I could help shape. MediaLink sits at such a unique space at the intersection of converging businesses, and Michael has built an unprecedented advisory firm and partner to an industry in transformation.
“I’m eager to get to work continuing to build MediaLink’s momentum in Europe at this interesting, opportune moment.”
In his new role, Manning will work closely with vice chairman Wenda Harris Millard, who launched MediaLink’s London office in June 2017.
