Spark Foundry nabs Wavemaker’s Sinclair for strategy role

Spark Foundry UK has this week announced the appointment of Shula Sinclair as global head of strategy. The newly created role sees her in charge of product output and strategic thinking coming out of the international client teams.

Sinclair was previously the senior partner for global strategy at Wavemaker, working with clients such as Johnson & Johnson, Marriott Hotel Group and VISA. Prior to that, she was regional planning director at FCB with a portfolio including Oreo, Hyundai and Valspar.

Sinclair will report to John Antoniades, managing director, global business.

“We’re excited Shula is joining Spark Foundry and bringing her wealth of experience to the team,” said Antoniades.

“She has a unique and proven track record in combining data, consumer insight and creativity to drive innovative solutions for clients.”

Sinclair added: “It’s a fantastic time to join the Spark Foundry team. I’m really looking forward to helping replicate the phenomenal success it has seen over the last year in the U.S. to the rest of the global teams.”