Vodafone’s Simon McPhillips joins Quantcast

AI and adtech firm Quantcast has appointed Simon McPhillips as marketing director for EMEA.

McPhillips, who previously led marketing for Vodafone UK, will be based in London and will report into chief marketing and communications officer, Steven Wolfe Pereira.

In a career spanning more than 20 years, McPhillips has held senior marketing roles for brands including AT&T, Kimberly-Clark, Sprint, and BP.

In his new role, McPhillips will be focused on driving Quantcast’s revenue growth, working with CMOs and senior brand leaders across advertisers and publishers.

“I’ve witnessed Quantcast’s continued growth and success in recent years and believe we’ve only scratched the surface when it comes to helping brands grow in the AI era,” McPhillips said.

“Quantcast’s unique data and machine learning technology make it ideally placed to help CMOs get a complete picture of how best to plan, deliver and measure the richest digital brand experience and, ultimately, achieve their business objectives. I’m excited to have the opportunity to help tell the Quantcast story.”