Teads today announced that the former global president of GroupM, Dominic Proctor, has been appointed as an advisor to the company’s board of directors.
In his new role, Proctor will help improve Teads’ client relationships and strategic focus on advertising experiences.
After more than 35 years in the advertising industry, Proctor has extensive experience as a leader of creative and media agencies.
As global president of GroupM, Proctor was responsible for over 30% of the world’s media buying market, reporting directly into Sir Martin Sorrell and leading a team of over 30,000 employees.
Prior to that, Proctor founded Mindshare, WPP’s first media agency, and was the CEO of J. Walter Thompson in the UK, where he developed a mastery of media and go-to-market strategy.
“It is an honour to be working with Teads, a company that has demonstrated true innovation and resilience in the ever-evolving media landscape,” said Proctor.
“Given my three decades of experience leading media and creative agencies, I’m very well positioned to help Teads grow the company’s strategic brand relationships and increase awareness for its differentiated advertising offering in the market.”
Bertrand Quesada, CEO, Teads added: “We are elated to have someone as esteemed as Dominic join as an advisor. All of us at Teads look forward to receiving his guidance and strategic perspective on how to best navigate our explosive growth and bring our innovative advertising experiences to brands everywhere.”
