Dare hires new creative director

Digital creative agency Dare, part of the Inside Ideas Group, has appointed Ben Long as its new creative director.

In his new role Long will be responsible for leading Dare’s creative and design output across the agency’s portfolio, which includes brands such as BMW and Nike.

He joins the leadership team and will report directly Dare’s CEO, Michael Olaye.

Long previously worked at ad agency WCRS, where he served as digital creative director for seven years. During his time at WCRS he led Sky’s digital output and the RAF account for four years.

Long has also held roles at the Financial Times, LBi and Wheel.

“Ben’s appointment is the latest in a line of new senior hires, as part of our mission to be the go-to agency for complete digital experiences,” said Michael Olaye, CEO at Dare and CTO at Inside Ideas Group.

“Ben will marry the world of creative and design, enhancing our clients’ offerings as digital continues to evolve.”

Long added: “Dare has integrated innovation into their work and clients’ core values. It’s not just about digital – it’s about using creative, design and experience to engineering encompassing digital experiences, and I can’t wait to play a part in it.”