Moving up from her deputy role, the IPA has today announced the promotion of Belinda Beeftink (pictured right) to research director. She will succeed Lynne Robinson who is moving to a part-time consultancy role.
Beeftink’s remit will be to continue to represent IPA members across all JICS including ABC, BARB, JICMAIL, JICPOPS, JICREG, JICRIT, JICWEBS, PAMCo and Route. She will also represent the IPA at UKOM in an ex-officio capacity. Beeftink will be responsible for the IPA’s TouchPoints Survey.
To coincide with the promotion, Graeme Griffiths has also been appointed in the role of head of research. Griffiths is described as an “experienced and respected” research professional having worked across several of the industry currencies most recently as lead project director for RAJAR. Griffiths also worked on the first TouchPoints survey delivered in 2006.
“I have been working closely with Lynne for the past eleven years,” said Beeftink. “She will be a hard act to follow but during my time at the IPA I have been very conversant in the challenges posed by the industry and the solutions offered by the JICs. [advert position=”left”]
“We are in an unprecedented period of change and it is more important than ever that our members continue to be represented as we navigate through the next few years of evolution.
“It has never been more important for us to ensure that the data we use for trading purposes are produced to a gold standard, are independent, are endorsed by the whole industry, are transparent and represent best value for money for our members.”
Robinson added: “I have really enjoyed my years as research director of the IPA but the time is right for me to explore new interests and experiences. I am handing over a very strong and knowledgeable research department that will continue to prosper under Belinda’s stewardship.”
The promotion takes effect on 4 October.
