eight&four poaches Starcom’s Walker

Social and creative agency eight&four has hired Lucy Walker as its first audience director, it has been announced.

Joining from Starcom, where she headed up the Samsung UK Social activation team and established new partnerships for Samsung UK with the likes of Hearst, Snapchat and Love Island, Walker will be responsible for overseeing the delivery of all of audience first strategies for the agency.

In her new role, Walker will be leading a team of social, media and influencer specialists to deliver audience led strategies for clients. Prior to her role at Starcom, Walker was based in Australia where she worked at King Content.

“This is an exciting time to join eight&four, and the team are really focused on helping clients overcome the many challenges of the digital industry,” said Walker.

“I am delighted to be given the opportunity to collaborate not only with the eight&four team, but also clients to find new ways we can bring exciting partnerships to the table.”

Amy McCulloch, joint managing director, eight&four added: “The need to define our role and value as audience connectors has never been stronger. With a combination of small and big agency experience and a passion for pushing to the next level, Lucy is the ideal fit for us.”

The hire is one of a number of appointments eight&four is making as it restructures the agency.