ITV launches new consumer magazine

As part of ITV’s More Than TV strategy the broadcaster has launched a new magazine in partnership with content agency John Brown Media to be stocked exclusively in Waitrose & Partners.

The ITV Magazine is available to purchase for £1 in Waitrose stores across the country while myWaitrose members can pick up the magazine for free.

The magazine previews the best of 2019 and features interviews with TV celebrities ahead of a bumper year on ITV. Interviewees include Sheridan Smith, Katherine Kelly, Dermot O’Leary, Davina McCall and Brenda Blethyn.

Also included are travel, fitness and lifestyle features linked to ITV’s programming including diet and exercise advice from the trainer in upcoming programme Slimming for England.

“We’re constantly looking at new ways to reach viewers and the launch of The ITV Magazine enables us to engage with both existing and future viewers and give them a taste of what ITV has to offer in the new year,” said Paul Ridsdale, ITV director of viewer marketing.

“The magazine shows how our programming and cultural influence extends way beyond TV and into people’s lives.”

Andrew Hirsch, John Brown Media CEO, added: “We are delighted to be working with ITV and Waitrose & Partners on the ITV magazine launch. This new publication will help deepen ITV’s relationship with its audience, while enabling Waitrose & Partners to reward loyal customers with a fantastic product.

“ITV magazine is a great vehicle to engage, surprise and entertain viewers.”