Entries for the 2020 Mediatel Media Research Awards now open
Today the 2020 Mediatel Media Research Awards has opened for entries, with media owners, industry bodies, researchers and agencies invited to enter their projects for consideration.
The sixth annual awards, hosted by Mediatel, celebrate the very best in media research. The 2019 Media Research Awards saw Thinkbox take home the Grand Prix prize with its project ‘Profit Ability: the business case for advertising’.
Other winners in 2019 included Wavemaker, BBC World Service, ITV, Channel 4 and Newsworks.
Two new categories have been introduced for the 2020 awards, with the full list of categories including:
Outstanding Data Communication – New
Research Rising Star – New
Best Custom Media Research Project (Media Owner)
Best Custom Media Research Project (Trade Body)
Best Custom Media Research Project (Agency)
Best Media Research Tracking or Syndicated Project
Best International Media Research Project
Excellence in Measuring a Media Campaign
Best Use of Data Sets
Research Agency Team of the Year
Media Agency of the Year
Media Owner/Trade Body of the Year
The first deadline for entries to be submitted is Friday 11 October. Winners will be revealed at a prestigious awards lunch on Wednesday 19 February 2020, with a Grand Prix award chosen from winners of the project-based categories.
“The Awards – and in particular the Awards ceremony in February – do seem to have become a fixture in the media research calendar now,” said Richard Marks, head judge and owner of Research the Media.
“They are an important opportunity to highlight those companies and individuals who are pushing the envelope in terms of media research techniques and analysis. It’s also about celebrating and highlighting the growing importance of research and data in underpinning the media business itself: helping us to understand consumers, plan and buy advertising and drive success.”
The rest of the judging panel are to be announced shortly.
If your company has an exceptional research project worthy of an award, head over to the dedicated website for full details on how to enter.
Winners of the 2019 Mediatel Media Research Awards’ Grand Prix: Thinkbox