Consumer ABCs: TV Listings

Despite Christmas usually giving the TV listings market a festive boost, only two titles recorded any growth in the final six months of 2019 – while every title was down year-on-year.

However, the top performing magazines – the majority print-only – draw sizeable circulations.

Continuing to lead the market with a circulation a little over 1.1m, Bauer’s TV Choice witnessed a period-on-period decline of -1.9% in H2 and -5.2% year-on-year.

Meanwhile, TI Media’s What’s on TV, ranked second in the market, was down -1.4% PoP to 767,800, while Immediate Media’s Radio Times, the third most popular magazine, bucked the trend and boosted its circulation by almost 2% to 529,300. However, the title was down almost 9% YoY.

Bauer’s Total TV Guide was also up PoP – but by only 0.5% to almost 88,000. The title also suffered YoY declines and was down almost -5%.

At the bottom of the rankings was Hearst’s Inside Soap with a circulation, both in print and online, of 80,580 (-8% PoP and -15% YoY).