Mortimer and Moorhead take over advisory business

Sky’s former director of media, Andrew Mortimer has teamed up with advisory firm Aperto One founder, Scott Moorhead to launch The Aperto Partnership.

The reflect the new partnership, Aperto One, which is an advisor to brands such as Barclay’s, L’Oréal, Direct Line Group, Oracle and Samsung UK, will now rebrand as The Aperto Partnership – co-owned and jointly run by Mortimer and Moorhead.

The Aperto Partnership gives clients access to Moorhead and Mortimer’s unique expertise and experience in marketing, media group trading and advertising sales.

Moorhead said: “Andrew and I share a genuine passion for the media business and a frustration that there are still some agency practices that we don’t think are in the best interests of their clients. And some client behaviours that are harmful for agencies. We want to drive positive change in client-agency relationships.”

Mortimer previously worked for Sky, the UK’s largest advertiser, from 2010 until 2018, when he moved from marketing to advertising sales. He left Sky on 31 December 2020.

He said: “2021 will be a pivotal year for many advertisers as they reconsider their internal media structures and agency relationships. We think there’s a real opportunity for the smarter players to shake-off some of the legacy models and take a more progressive approach. The Aperto Partnership is here to help them do just that.”