Shopify has forged a partnership with TikTok to give its UK merchants access to the TikTok For Business platform.
Through the partnership, Shopify merchants can access core functions of the TikTok For Business Ads Manager without leaving the Shopify dashboard.
Functions include the ability to create campaigns and target audiences, an enhanced retargeting option, plus a ‘1-click pixel’, whereby Shopify merchants can install a piece of code on their website to optimise creative and measure advertising performance.
Shimona Mehta, managing director, Shopify EMEA, said: “The past year has been one of immense change for retailers, who have had to be agile in a rapidly evolving retail landscape. Today, the way that entrepreneurs start, run, and grow businesses has permanently altered, as has how consumers shop.
“Brands are having to compete like never before to get the attention of buyers. The goal is for businesses to make it easier for buyers to discover their brands. With this new TikTok partnership, Shopify merchants in the UK can connect with new customers in a way that can help them build their brand, drive sales and create engaged communities.”
TikTok For Business launched in June last year giving brands access to TikTok ad formats, including TopView, which is the ad that appears when you first launch the TikTok app.
Other TikTok For Business ad products include Brand Takeovers, In-Feed Videos, Hashtag Challenges and Branded Effects.
The Shopify partnership will help merchants stay ahead of trends by making it easier for them to tap into the creativity of the TikTok community, be discovered, and optimise their marketing campaigns.
According to Kantar, 67% of TikTok’s audience is aged 25 and over, and 83% of those browsing the platform say that seeing trending content has inspired them to make a purchase.
