The Times and The Sunday Times have launched a Times Earth editorial channel to coincide with Earth Day.
Times Earth is a digital hub for all news about our planet, climate change, sustainability problems, initiatives and solutions. It is a place for Times journalists to report on engaging stories, research and studies from around the world and take a deep-dive economic look at sustainability to help readers make better-informed decisions.
Times Earth will also span across print, audio, newsletters and social and will include a new events series with lunchtime ‘Climate Sessions’ and a Climate Summit planned for later in the year.
The Times Editor, John Witherow, said: “Times readers are concerned and interested in climate change and our new Times Earth digital channel will showcase our climate and environment coverage. The Times and The Sunday Times, with unrivalled reputations for in-depth reporting and analysis, are keen to help highlight and inform readers on one of the great challenges facing the planet.”
Sales director of The Times and The Sunday Times, Caroline Tredget, said: “Sustainability is a key topic of interest for readers and advertising partners. Our titles and broadcasting platforms are uniquely placed to educate and motivate readers while providing ideal environments for brands to illustrate their own sustainability credentials and initiatives.”
As part of a broader partnership, SSE has committed to advertising with Times Earth.
SSE’s Glenn Barber, group director of corporate affairs said: “By providing an authoritative source of informative and thought-provoking climate content, Times Earth can help drive debate and positive action from individuals, businesses and governments alike.
“As a business focused on building the low-carbon infrastructure needed to reach net zero emissions and address the climate emergency, we look forward to working with The Times.”
This weekend will also see the final single-use plastic removed from Times products as the final 15 tonnes of magazine poly-bagging is removed from The Sunday Times in Ireland, completing the titles’ pledge to remove all 250 tonnes of single-use plastic used annually from its products.
The poly-bags have been replaced by recyclable paper banding, which have created a sustainable space for advertising wrapping the weekend magazines.
