Spark Foundry brings back Baker as chief client officer

Publicis Groupe media agency has appointed Katharine Baker, a former managing partner at Blue 449,  as its new chief client officer.

Baker, who has returned from a two-year career break, will be responsible for developing client relationships to deliver maximum value and growth for clients.

She reports into Pete Edwards, the agency’s CEO.

Baker had spent almost 15 years at Blue 449, which was folded into Spark Foundry in 2019. As managing partner she led planning across brands such as Asda, M&S, Barclays and Weetabix.

Edwards said: “I’m delighted to welcome Katharine back into the agency after some time away. I’m a strong believer that a career break should not hinder professional progress so it’s fantastic to welcome her onto our senior leadership team.

“Katharine combines an incredibly strategic brain with sharp commercial acumen that will not only help accelerate our clients’ businesses, but also inspire the rest of the agency.”