BARB has awarded a £1,000 bursary to the charity Media Trust after supporting a Mediatel Media Research Award dedicated to the late Adrian Edwards.
Media Trust is a charity which works in partnership with the media industry to help other charities, under-represented communities and young people to build their media and communications skills through training and mentoring.
BARB supported The Adrian Edwards Award for Best Use of Datasets at the Mediatel Media Research Awards 2022. As part of this support, the winning entry received a £1,000 training bursary.
The award was won by the ISBA/AOP/PwC programmatic supply chain transparency study, and at the request of the consortium partners, BARB has awarded the bursary to Media Trust.
Sam Tomlinson, PwC partner and media leader, said: “We all felt that Media Trust, with their commitment to building communication skills for charities and young people, was a worthy recipient of the funds.”
Su-Mei Thompson, Media Trust, CEO, added: “At Media Trust, we can only do the work we do to give charities, marginalised communities, and young people a stronger voice with the support of the media and creative industry. We’re so grateful to BARB and the ISBA/AOP/PwC consortium for this generous bursary. The funding will support our Creativity Works programme which provides diverse disadvantaged young Londoners with the creative digital media skills to break into the media.”
Edwards, the former UK managing director of media software company TechEdge, died aged 44 last year from cancer.
In a tribute to Edwards, one of the Mediatel Media Research Awards’ most popular categories was renamed in his honour this year to The Adrian Edwards award for Best Use of Datasets.
Justin Sampson, BARB’s chief executive, added: “Given our commitment to transparency in everything we do, it seemed appropriate the winning entry set out to bring more clarity to an important part of the advertising market. We are also pleased to support the valuable work of Media Trust with the award of a bursary.”
(Main image: award winners from ISBA, AOP and PwC with judges’ chair Belinda Beeftink, associate director, research, at the IPA)
