Duke and Duchess of Cambridge join UK radio for Mental Health Minute

In a special recorded messaged broadcast this morning across every radio station in the UK, the Duke and Duchess of Cambridge took part in this year’s Mental Health Minute in support of Mental Health Awareness Week.

In the short broadcast, William and Kate encouraged people to take small acts of kindness to help someone who may be feeling lonely.

It is the fifth year the Mental Health Minute has been released, and comes in support of Better Health – Every Mind Matters.

The broadcast was created by industry body Radiocentre and The Royal Foundation and was written by copywriter Paul Burke. The message was played across over 500 stations to an estimated 20 million listeners.

“When we recorded the very first Mental Minute five years ago, it was clear from the start just how important this topic was to the millions of people listening,” Lucy Barrett, client director at Radiocentre, said.

“Despite reaching a broad audience, radio has a unique ability to bring people together and we hope that this year’s message will encourage people to understand that loneliness should not be ignored. We’re so grateful to radio stations and their loyal listeners for continuing the national conversation on mental health.”