What does it take to run a ‘university of media tech and data’?

The Media Leader TV

Advertising and media companies are struggling to hire people and training/development is the number-one factor holding back growth in marketing, according to a recent survey by the World Federation of Advertisers and MediaSense.

Karinna Maldonado, research & development director at Kepler, talks to The Media Leader about why advertising and media agencies need to become more like universities to develop and retain staff.

Expanding on a recent column, Maldonado urges media companies to give training roles to subject matter experts, engage employees in “immersive learning”, and ensure that training is ongoing.

But is she worried that Big Tech will swoop into poach their best talent after investing in training them?