The Big Ten Conference has signed the largest ever TV deal for collegiate sports, selling its TV rights to the likes of Fox, CBS, and NBC for a combined $7.5bn over the next seven years.
The conference’s previous deal was worth $2.6bn over six years, signifying a major increase in the price of sports media rights.
While the deal will see the majority of games televised via linear TV, some games will be available via streaming.
Fox will cover games from noon on Saturdays, while CBS will nab a slate of 3:30pm games for broadcast on linear and Paramount+, and NBC will broadcast night games on linear and Peacock.
The new arrangement will take effect next July, ahead of the 2023-2024 college football season.
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