Amazon’s Thursday Night Football averages 15.3m viewers
In brief
Amazon Prime Video’s inaugural broadcast of Thursday Night Football between the Kansas City Chiefs and Los Angeles Chargers on September 15 averaged 15.3 million viewers, the company stated.
The figure combines data from Nielsen, Amazon’s exclusive measurement partner, as well as first-party measurement metrics; Nielsen’s TV ratings alone found the broadcast average 13 million viewers.
That figure outpaces the number-two program of the night of September 15 on broadcast or cable (Young Sheldon on CBS) by 271% percent (13 million vs. 3.5 million).
Compared to last year’s Week 2 TNF matchup between the New York Giants and Washington Football Team (now Commanders) on NFL Network, Amazon’s broadcast brought in a 47% higher audience total (13 million vs. 8.84 million).
Amazon also stated it delivered an audience seven years younger than the average NFL audience through Week 2 of this season (46 vs. 53).
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.AcceptPrivacy policy
