Netflix taps DoubleVerify and Integral Ad Science for ad tier measurement

In brief

Netflix has partnered with DoubleVerify and Integral Ad Science to aid in its measurement of advertisements on its forthcoming ad tier, according to a report by Ad Age.

Netflix’s ad tier is slated to debut this November; the streaming giant expects around 40 million subscribers for the tier by Q3 2023.

Per Ad Age, Netflix picked both firms to give advertisers assurance that ads are run in the correct spots and views are analyzed according to industry standards.