Yahoo adds carbon neutral ad inventory with Scope3 integration
In brief
Yahoo has integrated with Scope3 to offer carbon-neutral private marketplace (PMP) media in its supply-side platform (SSP).
Advertisers buying on Yahoo will now be able to find and purchase “Green Media Products”, powered by Scope3, on the platform.
Studies from advertising climate network Purpose Disruptors have found that emissions from digital media greatly contribute to global carbon footprints.
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