EE billboards will help people get home from Manchester

In brief

Nighttime passersby in Manchester’s city centre can get personal travel information from Ocean Outdoor digital billboards as part of a new EE campaign.

Stay Connected at Night, a winner in Ocean’s Digital Creative Competition 2022, uses the outdoor company’s live data feed.

Screens in four locations will detect approaching pedestrians and respond with location-specific travel options, while all 42 billboards will show travel options, public transport waiting times, and directions from 8pm to 3am until 13 March.

The work was created by Saatchi & Saatchi London and inspired by the Women’s Night-time Safety Charter, a public-safety scheme from Manchester City Council.