Domino’s renews ITV sponsorship after launch of ITVX

In brief

Domino’s has renewed its sponsorship of ITV’s streaming platform following the launch of ITVX in December in a two-year deal struck by Havas Media Group UK.

Included in the deal is digital assets, takeovers, licencing and research, as well as the opportunity to test new ad formats on the ITVX platform.

Domino’s has sponsored ITV’s streaming platform since 2018 when ITVX predecessor ITV Hub launched.

The deal has been brokered and handled by Havas Media UK’s sister agency, JUMP (part of Havas Entertainment). Havas Media UK has worked with Domino’s since 2001.