The first deadline for the Adwanted Media Research Awards 2024 submission is this Friday (6 October).
Out of the 16 categories available to enter (full list below), there is one change to the categories this year: the Research Effectiveness Award has been split into research budgets over £50,000 and budgets under £50,000.
By doing this we create more opportunities for companies to complete on a level playing field, showcasing their excellent work in comparable markets.
Last year’s winner was Sky & MTM with their ‘Fuelling the development and impact of Sky Glass’ project, which also went on to win the Grand Prix award. Their entry stood out with the judges because “The rapid insight delivery allowed continuous refinement of decisions immediately post launch, generating real business results.”
The effectiveness category focuses on evaluating the business impact of research, the return on the original research investment, be it increased sales, awareness, customer satisfaction or successful new launches. Entries in this category needed to evidence the impact that the research had, so to allow that to be evaluated, the qualifying window is for research or data projects that delivered within the last three years.
If you have any questions about the Research Effectiveness category or anything else to do with the awards please get in touch with the team or visit our website for more information.
The AMRAs 2024 categories
1 Best custom media research project – trade body
2 Best custom media research project – media owner
3 Best custom media research project – agency
4 Best custom media research project – supporting diversity in media and advertising
5 Best media research tracking or syndicated project
6 Best use of 1st or 3rd party data
7 Best international media research project
8 Pulse of the nation – sponsored by Toluna
9 The Adrian Edwards Award for best use of data sets – in partnership with Barb
10 Best representation of data
11 Research effectiveness award – budgets over £50,000
12 Research effectiveness award – budgets under £50.000
13 Media agency of the year – sponsored by Kantar Media
14 Media owner/trade body of the year
15 Research agency of the year
16 Rising star – sponsored by UKOM
17 Grand Prix
