ITV CEO McCall: No sponsor complaints about Farage on ‘I’m a Celeb…’

The Future of TV Advertising Global

ITV has not received any complaints from sponsors or advertisers over inviting Nigel Farage onto the latest season of I’m a Celebrity… Get Me Out of Here!

That is according to Dame Carolyn McCall, ITV’s CEO, who spoke to The Media Leader editor-in-chief Omar Oakes at The Future of TV Advertising Global in London today.

McCall denied to confirm reports that ITV paid Farage £1.5m for his time on the show, but sighed when Oakes breached the subject of ITV putting, as Oakes put it, a “Far-Right demagogue on a reality TV show.”

“The thing about I’m A Celebrity…” is that it makes a lot of noise,” McCall said. “This show is no exception. It’s getting 9.6-9.7 million viewers every night.”

McCall defended the show as having people with “lots of different [political] views on it.”

A full write-up of McCall’s interview with Oakes will soon be published on The Media Leader.