Adwanted Group, The Media Leader’s parent, and Bluestripe Group, owner of New Digital Age, have formed a long-term partnership that includes New Digital Age becoming a media partner for Adwanted’s award-winning events.
Discussing the partnership, Steve Scaffardi, global CEO of events and publishing at Adwanted, said: “I’ve lost count of how many times I’ve heard speakers champion the merits of collaboration on our stages.
“While there are standout examples of genuine partnership in media, ‘collaboration’ too often becomes an easy catchphrase — one that’s frequently offered with a host of unspoken caveats.
“I’ve always believed in the power of true collaboration, which is why I’m thrilled to announce our new partnership with our friends at New Digital Age.”
Noting that the partnership will enable the two companies to work more closely in the years ahead, Scaffardi added: “By joining forces, we prioritise the needs of our readers, clients and supporters above all else — which is good business for everyone. We’ve collaborated in similar ways with brilliant teams from The Festival of Media, Mad//Fest and Advertising Week Europe.
“Each of these brands has its own unique identity and that’s what makes our industry stronger. While we may compete for marketing budgets, true value lies in offering something distinctive — not in imitation.”
Justin Pearse, editor-in-chief of New Digital Age, said: “New Digital Age has always been dedicated to partnership and collaboration, and we are proud to partner Adwanted and become one of the key media partners for their events. In today’s environment, partnerships have never been more important.
“Adwanted is without doubt one of our industry’s leading players and I can’t wait to see the fruits of our new partnership with them.”
The partnership will involve content collaboration, editorial support around events (including The Future of Media and The Future of Brands) and ticket packages.
