Active International recruits Goodstuff’s Dave Carpenter
Media barter company Active International has appointed Dave Carpenter as media director.
Carpenter joins from Goodstuff Communications, where he was managing partner, investment.
He spent a decade at the Stagwell agency, including as head of digital.
In his new position, Carpenter is tasked with developing Active International’s digital and automation capabilities as it expands into new markets.
Ruth Cartwright, previously investment director at Sky Media, joined Active International in September as managing director. Previous managing director Cameron Swan moved to the new role of CEO.
“With Dave on board, the focus for 2026 remains to deliver our core best-in-class, innovative commercial choices for clients and partners, plus extending further into digital, automation and AI opportunities,” Cartwright said.
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