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The Brief – Monday 23 March – WPP CEO pay rise, Meta plans to cut third-party content moderation & Farage is off Cameo

The Brief – Monday 23 March – WPP CEO pay rise, Meta plans to cut third-party content moderation & Farage is off Cameo

Welcome to the Brief, The Media Leader’s round-up of media news.

💸 WPP CEO Cindy Rose would earn an annual maximum of £11m, inclusive of bonuses, if shareholders approve a new proposed pay policy. This is 27.9% higher than the maximum her predecessor Mark Read could have been awarded the year before he left. Rose is in line for £1.7m in fixed pay (Read had taken £1.3m). Shares of WPP are down 33% year-to-date. (FT)

🔍 Google is beginning to replace news headlines in its search results with ones that are AI-generated. (The Verge)

⚠️ Meta is planning to further cut back its use of third-party vendors to assist with content moderation, opting instead to reply on AI systems to detect and remove posts that violate its terms of service. (Bloomberg)

‼️ Nigel Farage has stopped using the video platform Cameo after a Guardian investigation revealed he had created paid-for clips of him repeating a motto associated with the UK far right, referenced antisemitic conspiracy theories, and made misogynistic remarks about leftwing politicians, including about US congresswoman Alexandria Ocasio-Cortez’s breasts. Farage had recorded more than 4,300 clips on the platform since he joined in April 2021. (The Guardian)

📰 Ozone has revealed the platform reaches 42% of the UK population each day, comparable to Instagram’s 43% and is significantly ahead of TikTok (21%). Ozone highlights how publisher audiences are now matching social platforms on daily reach in the UK. (Ozone)

↩️ CBS News announced a fresh round of layoffs as the division continues to be reshaped under the leadership of editor in chief Bari Weiss. 60 jobs, equivalent to 6% of the news division, are set to be eliminated. This is on top of the 100 employees who were laid off last year. (The New York Times)

🍰 Autotrader has become the new sponsor of Channel 4’s Great British Bake Off franchise. The sponsorship launched on Sunday to coincide with the latest series. Media agency The Specialist Works brokered the deal. Autotrader replaces Waitrose as the programme’s leading sponsor. (Channel 4)

 

 

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