Making sense of the global TV shake-up

Richard Broughton, executive director and co-founder at Ampere Analysis, explains the business rationale behind the wave of innovative distribution partnerships and M&A activity across the TV industry.

This video interview includes a look at the TF1/Netflix distribution partnership, which he views as a test case for the world, where Netflix plays a role similar to historical distribution partners, leaving broadcasters with control over their content and advertising relationships.