How the BBC’s digital distribution strategy is evolving

Kerensa Samanidis, general manager for BBC iPlayer at the BBC, explains how the broadcaster’s digital distribution strategy is evolving.

BBC iPlayer remains the primary destination for long-form content, but she outlines a willingness to meet audiences where they are, including off-BBC services (such as YouTube) if the partner destinations are additive and complementary.

This interview also looks at how the BBC differentiates itself from global streaming services.