Total TV: The commercial blueprint for unified sales, yield and growth

As broadcasters look to unify fragmented ad sales and inventory across linear and digital channels, tvbeat’s founder & CEO Robert Farazin, outlines how automation and data-driven intelligence enable a true Total TV proposition.

This presentation to The Future of TV Advertising Sydney in March explains the impact on campaign reach and operational efficiency, and how yield is maximised. Farazin also gives his view of what future-proofing Total TV really means — and how broadcasters can get there with the right data, tools and partnerships.