Join us at The Media Leader’s The Future of Brands on 29 April 2026 at 180 Studios, London.
For the first time, The Future of Brands will expand into a multi-stage event, bringing together over 700 senior marketers to examine how media, creativity and technology are reshaping brand growth.
In a shift reflecting growing demand from industry audiences for events that balance strategic thinking with practical application, The Future of Brands combines keynotes, panels, workshops and masterclasses, led by 57 industry leaders. This structure gives attendees access to focused sessions designed to explore specific challenges in greater depth.
Exceptional People. Exceptional Tools. Unlocked.
This year’s agenda explores the intersection of human creativity and advancing technology. While AI is expected to feature prominently, particularly in relation to media planning, personalisation and operational efficiency, the programme will examine how marketers use tools and technology to prioritise creative effectiveness and long-term brand building in an increasingly automated landscape.
Two featured talk tracks address “measurement” and “driving business outcomes”, exploring how brands are demonstrating impact, refining effectiveness frameworks and aligning media investment with commercial outcomes amid diminishing marketing budgets.
Speaker line-up
The confirmed speakers reflect a cross-section of senior marketing leadership across FMCG, retail, finance, telecoms and technology:
- Andre Bogues, global head of luxury culture at Diageo
- Gordana Buccisano, global brands strategy director at Reckitt
- Rebecca Dibb-Simkin, chief product and marketing officer at Octopus Energy
- Natalie Howell, marketing excellence director at Barilla
- Neil Jones, head of media at Boots UK
- Charlotte Langley, chief marketing officer at Bloom & Wild
- Tom Mardon, head of media and campaign planning at Tesco
- Olya Dyachuk, global media and data director at Heineken
- Seena Samani, head of marketing effectiveness at Lloyds Banking Group
- Lisa Walker, head of media and sponsorship at Vodafone
Representatives from Interbrand, Meta, People’s Postcode Lottery and Santander are also confirmed to speak.
What you’ll take away
Attendees will gain a clearer understanding of how AI is being deployed across marketing functions, how effectiveness is being measured in more complex media environments, and how leading organisations are structuring their teams and capabilities to support growth.
Register now at adwantedevents.com/futureofbrands26
