Evergent says its Agentic Revenue Orchestration Platform will transform how subscription businesses – including pay-TV and streaming services – manage the subscriber lifecycle.
The company has released three AI agents, the first of which is focused on subscriber retention.
This agent identifies churn risk across subscriber segments, categorising users into high, medium and low-risk groups based on behavioural signals.
It can recommend personalised interventions at the optimal moment, from targeted offers to win-back campaigns.
It also provides clear visibility into business impact, enabling operators to understand the revenue at risk, the cost of intervention, and the expected ROI for each action.
This churn prediction agent has already demonstrated accuracy levels of up to 94%, with six pilot deployments currently active across more than 23m subscribers, Evergent reports.
The second new AI agent addresses operations and streamlines product and offer creation. Internal pay-TV and streaming teams can use natural language to customise subscription packages, pricing models or regional offers.
Removing manual workflows
This avoids time-intensive manual workflows. Evergent says the operations agent significantly reduces time-to-market for new services and promotions.
In turn, this enables fast experimentation and localisation to support global expansion.
The customer support agent, meanwhile, engages service users with a contextual understanding of their subscriber history, behaviour, subscription status and payment interactions.
This enables faster, more accurate resolutions without repetitive end-user input, Evergent says. “The agent seamlessly hands off to human agents where required, with full context preserved,” the company adds.
Evergent is currently showcasing its new capabilities at NAB Show 2026 in Las Vegas. The first three agents will be available for deployment in Q2 2026.
According to Paul Erickson, principal analyst, media & entertainment at research firm Omdia, “The streaming landscape’s growing financial focus and slowing subscription growth have made subscriber retention and revenue stability essential now.
“It is in the mutual interest of streaming services, content owners, and pay-TV operators to shift from transactional relationships with subscribers towards long-term, value-based relationships.”
Vijay Sajja, founder and CEO of Evergent (pictured), comments: “Agentic AI is a step-change in how subscription businesses operate.
“It turns passive billing into proactive revenue intelligence and genuinely personalised experiences that go far beyond content recommendations or bundled options.”
Evergent customers include NBA, Sky, Sony Pictures, BritBox, and DirecTV. In total, it helps manage $8bn in subscription transactions annually.
