Believe It or Not Ep. 6: Will AI end enterprise software businesses as we know them?
The Media Leader Podcast | Believe It or Not
Once again, former Media Leader editor-in-chief Omar Oakes is joined by former Dentsu International CEO and now AI strategist Hamish Nicklin to debate the nuances of AI development and its use in the creative industries.
In the series’ final episode, the duo argue for and against the prompt: “Goodbye Salesforce and Adobe because AI will end enterprise software.”
Taking the “for” side of the argument is Nicklin, while Oakes represents the “against” side, posing sceptical questions.
Nicklin argues that the ability of people to build their own software through vibe coding will undercut SaaS business models, which are becoming too expensive to compete.
Listen now by hitting the play button or use the appropriate entry point into Spotify, Apple or Google Podcasts:
Highlights
1:05: Recent developments in AI: BuzzFeed’s sale, Americans hate AI
6:26: SaaSmageddon: Why AI is disrupting software businesses, with valuations collapsing
20:17: Claude Cowork and its plug-ins
33:32: How realistic is replacing everything with vibe coding? The ease of building personal software and how IT might change
51:31: Second-order effects: What about safety and security? What about fixing bad code?
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