The Brief – Tuesday 23 June: ESPN launches Fan House; new DOOH network across Cineworld; Snap finds audiences seek private connection

Welcome to The Brief, The Media Leader‘s round-up of media news.

💰 Global entertainment and media advertising revenues surpassed $1tn in 2025 and is projected to hit $1.4tn in 2030, with AI-powered hyper-personalised creative content being a key driver. (PwC)

📺 Channel 4 has inked deals to bring its VOD ad inventory to five buying platforms: Amazon Ads, FreeWheel, Azerion’s Hawk, PubMatic and Yahoo DSP. (Channel 4)

🏈 ESPN has launched ESPN Fan House, an engagement hub designed to connect fans with ESPN’s coverage of college sports. Interactive features include live polls, trivia, sweepstakes, merchandise, and brand integrations. (ESPN)

🎥 KBH has launched an immersive digital out-of-home network across Cineworld locations nationwide. The new format, called Canvas, features pillar wraps, overhead ceiling screens, curved panoramic displays, and digital staircases. (KBH)

💻 Omnicom Media has partnered with Netflix to integrate Acxiom’s audience data into Netflix’s ad capabilities to enable more relevant ads to run in Netflix shows. (Digiday)

👻 Research from Snapchat and Mindscope has found that, across EMEA, 63% of audiences now connect primarily in DMs and private Stories. More than half (56%) prefer private brand interaction, including DMs, Stories and chatbots, compared with 20% who prefer public comments or feed-based interaction. (Snapchat)

📱 A survey on Britons’ attitudes to corporate taxes found that more than two thirds of respondents want the UK to increase levies on giant global tech companies, like Meta, Google and Amazon. (The Guardian)