IPC Launches Mizz Summer Special For Teenage Girls

IPC Media is launching a special summer edition of its weekly teen magazine Mizz for its core readership of girls aged between 10 and 14.

The 132-page Mizz Summer Special will feature a mix of celebrity gossip, fashion, beauty, horoscopes and quizzes, as well as competitions, entertainment and food tips for girls during the summer holidays.

Commenting on the launch, the magazine’s editor, Sharon Christal, said: “Whether our readers are stuck in Blighty or lucky enough to jet off somewhere hot, our Summer Special is a perfect way to kick-start their biggest holiday of the year. It’s a firm favourite with our readers and happy holidays are guaranteed.”

In addition to the summer special, Mizz will also be launching its very first Puzzle Special in July. The Mizz Puzzle Special will be an A5 beach bag-sized magazine, containing quizzes and word searches.

The Mizz Summer Special goes on sale on 4 June for 14 weeks with a coverprice of £2.50, while the Mizz Puzzle Special hits the news-stands a month earlier for a 4 week period priced at £1.80.

The latest ABC results for the six months to December 2003 show that Mizz has been hard hit by increased competition in the notoriously unpredictable teenage magazine sector. The title saw circulation decline by 22.6% year on year to 100,298.

IPC Media: 0870 444 5000 www.ipcmedia.com

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