TV Awards Proves A Winner For ITV

Last night’s National Television Awards 2005, which saw Eastenders pull off a shock win for most popular soap, helped ITV to win the battle for peak time viewers. The award ceremony peaked at 6.93 million adults during the 9-9.15pm timeslot, with an average audience of 6.53 million adults.

For the duration of the two and a half hour programme ITV averaged a viewing share of 31.68%, peaking at 33.85% for the first fifteen minutes of the broadcast.

Elsewhere BBC1’s decision to run the crossover show Casualty @ Holby City against ITV’s number two soap opera Emmerdale, has barely dented the show’s audience figures. The BBC1 drama attained a viewership of 3.93 million adults with 22% share, compared to 7.4 million adults and a 41.48% share.

Channel 4’s popular US drama serial Lost improved viewing figures on previous week’s, despite strong competition from the last half hour of NTA and BBC1’s News At Ten.During the 10-11pm timeslot Channel 4 had 2.91 million adult viewers, compared to 2.83 million last week

Overnight data is available each morning in mediatel.co.uk‘s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks, ITV2 and Sky One.

BARB: www.barb.co.uk