MediaTel Launches Extended TV Database With Overnights

Today sees the first overnight TV figures published on MediaTel.co.uk, with data provided by TNS allowing fast analysis of the previous day’s viewing for terrestrial broadcasters, as well as ITV2 and Sky One.

Last night saw BBC drama Waking the Dead score impressive audience figures, with a peak of 7.1 million viewers in its final 15 minutes, securing a 32.2% share for the programme.

The ratings win saw Waking the Dead top ITV’s high profile detective show Vincent, starring TV hardman Ray Winstone, which scored a peak of 5.9 million viewers and a 27.31% share.

Vincent‘s audience declined steadily during its hour and a half airing from 9pm, dropping to 4.5 million at its conclusion but retaining a healthy 23.31% share.

Elsewhere, both Eastenders and Coronation Street drew impressive average audiences, attracting between 9 and 10 million for a soap opera marathon last night. Corrie’s first show of the night notched up the higher average share, however, with 53.78%.

Overnight data is available each morning in mediatel.co.uk‘s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks, ITV2 and Sky One.

MediaTel Group: 0207 439 7575 www.mediatelgroup.co.uk