Texts Outweigh Cards On Valentine’s Day

More than seven times more text messages were sent on Valentine’s Day than cards this year, with 92 million texts sent compared to 12 million cards, according to new figures released by the Mobile Data Association (MDA).

Text messaging performed strongly during February 2005, with 2.19 billion person to person text messages being sent across the UK GSM network operators, an increase of 7.2% year on year.

2005 already looks set to break last year’s record, with January seeing 2.5 billion text messages sent during the month, overtaking December’s total and marking a new record. The total was boosted by a massive 133 million messages sent on New Years Day (see January Breaks Record For Texts Sent).

Records for mobile internet use were also broken in January, with the number of WAP page impressions rising by 18% year on year to a mammoth 1.42 billion, according to the MDA (see WAP Popularity Continues To Grow Into 2005).

The continued year on year increase builds on last year’s record WAP usage, which saw mobile users access a massive 14.6 billion pages of information over the year to create a new record and surpass the MDA’s previous forecast of 13 billion for the year (see NewsLine).

Mobile Data Association: 01922 419600 www.mda-mobiledata.org

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Mobile Data Association: 01922 419600 www.mda-mobiledata.org

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