Misery For BBC As ITV Celebrities Hold High Ratings

ITV’s I’m A Celebrity… continued to dominate primetime viewing last night, as its seemingly unstoppable run of ratings success spelled more misery for the BBC.

Last night saw an average of 8.3 million adults tune in to ITV’s antipodean adventures, despite the lack of an eviction from the celebrity campsite. The BBC’s competing Life In The Undergrowth scored 3.8 million in comparison, while its late evening news attracted 3.9 million adults against the final half-hour of I’m A Celebrity…

Elsewhere, ITV’s back-to-back soap offerings of Emmerdale and Coronation Street drew respective audiences of 8 million and 9.5 million adults, followed by The Bill with 6.4 million.

Channel 4’s River Cottage Road Trip performed well for the broadcaster, achieving the largest average audience of the evening, with 2.8 million adults tuning in to see Hugh Fearnley-Whittingstall take his self-sufficient food politics on tour.

Five saw 1 million viewers return to new drama Murder Prevention, although the audience represents a slip from the programme’s debut earlier this week with 1.2 million viewers.

Overnight data is available each morning in mediatel.co.uk‘s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks, ITV2 and Sky One.

BARB: www.barb.co.uk