BPA Worldwide Circulation And Audience Data Soon To Be Available On MediaTel.co.uk

BPA Worldwide and MediaTel.co.uk today announced that circulation and audience data for BPA’s U.K. and European members will be available to MediaTel.co.uk subscribers, starting with the June 2005 reporting period.

“The inclusion of BPA headline data on MediaTel.co.uk will help major advertisers and agencies across the U.K. gain access to circulation and audience data for some 200 high-quality media products that have thus far been absent from this major U.K. media planning tool,” said BPA European Marketing Manager Stuart Wilkinson. “These span print magazines, digital editions, email newsletters, Web sites, databases and expos.”

Wilkinson notes that BPA is focused on expanding the channels of delivery of its members’ audit data to the industry. MediaTel.co.uk is used daily by more than 140 media companies, including 29 of the top 30 U.K. media agencies. MediaTel.co.uk’s agency subscribers are responsible for more than £6.5 billion of media spend annually.

BPA headline data will be available on MediaTel.co.uk to assist the media community in the initial planning process. To gain greater audience insights, users can visit BPA’s circulation reports library area on www.bpawww.com to download the latest BPA member statements and up to five years of circulation reports history. Access is open and free of charge. These reports show demographic, geographic and source/age data, and are recognized worldwide as providing the most comprehensive audit data available.

BPA’s European clientele is largely B-to-B, spanning domestic U.K., pan-European and global titles. It is the chosen audit body of leading publishers looking to attract high-quality advertising both at home and in international markets.

BPA Worldwide: www.bpaww.com MediaTel Group: 0207 439 7575 www.mediatelgroup.co.uk