HomeChoice Signs TMW Ahead Of Marketing Push
On-demand TV and broadband provider, HomeChoice, has appointed Tullo Marshall Warren (TMW) as its below the line marketing agency following a review of its business ahead of a new campaign due later this year.
The new agency will work alongside brand specialists, Mother, in developing the personality of the HomeChoice brand, while TMW will be responsible for all of the company’s direct response marketing activity including; direct mail, tube cards, press ads, online and customer retention.
Commenting on the appointment, Vicky Mitchell, director of marketing at HomeChoice, said: “HomeChoice is excited to be working with TMW at such a key time for the business. We believe they will bring a wealth of expertise to HomeChoice in terms of driving response, offering insight into data and targeting and an ability to work in an integrated manner with our other agencies.
“TMW’s experience will help us to drive our business forward and capitalise on the continuing growth in broadband and the evolution of the video-on-demand market.”
Richard Marshall, business development director at TMW added: “Broadband is a dynamic and fast moving marketplace and we look forward to rising to the challenge. We’ll be working closely with Mother to leverage the brand through the direct response campaigns that we will be developing. The pitch process itself was very innovative, adopting a workshop style that enabled us to demonstrate our thinking and we could feel that there was a good fit with the HomeChoice team.”
TMW were recently voted Agency of the Year at the Precision Marketing Response Awards 2005.
HomeChoice has made no secret of its desire to expand beyond its current operating area of London, with the company’s forthcoming marketing activity designed to fuel take-up and drive the company’s expansion. The multimedia provider recently announced plans to double the number of households in London able to receive its services, as well as continuing to push outwards from the M25 area (see HomeChoice To Double Coverage With Expansion).
HomeChoice: 0800 072 4454 www.homechoice.co.uk