Sky Media Signs Interactive Ad Deal

Sky Media has signed a deal with emuse, the UK’s largest independent cross-platform interactive ad operator, that will offer increased reach and greater ROI for interactive advertisers using the emuse absolutely service.

Digital satellite viewers can now interact with any emuse absolutely interactive advertisement on all of Sky’s wholly owned channels. Third-party channels whose airtime is sold by Sky Media also have the option to offer their audience and advertisers the same facility.

Emuse absolutely is currently running campaigns on the digital terrestrial television platform for advertisers including T-Mobile, BT, Sony, Chrysler, Scottish National Executive, and Peugeot.

Robert Leach, head of interactive services at Sky Media, said: “Sky Media’s commitment to supporting the growth of iTV advertising means that we welcome the emergence of alternative service providers. We believe that increased choice is one of the factors that will act as a stimulus to further strong growth and will encourage even more clients to enhance their campaigns with immersive interactive experiences.”

Sky: 08702 40 40 40 www.sky.com