BT And Packard Bell In Joint Marketing Deal

BT has announced a deal with Packard Bell for joint marketing of BT Total Broadband, which will see the broadband service preloaded on all Packard Bell desktops and notebooks in the UK.

BT Total Broadband and other BT consumer products will be promoted on Packard Bell’s website and through other promotional channels.

At launch, customers who sign up to BT Total Broadband through Packard Bell will receive a free Packard Bell MP3 player.

Jason Fletcher, marketing manager at Packard Bell, said: “BT and Packard Bell are leaders in their own fields. As such we are able to offer a joint compelling package of reliable and innovative computing equipment from Packard Bell coupled with flexible and secure internet usage through BT Total Broadband.”

Gavin Patterson, managing director consumer at BT Retail, said: “We are delighted to be working with Packard Bell. It’s a great name in the UK computer industry and amongst computer users. This deal creates a great new channel for us to develop our customer base even further in the easiest possible way for consumers.”

BT: 0207 469 2337 www.btplc.com